The evolution of the Great Commission over time.

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That is not just a new tactic, by the time the author of John's Gospel was writing the advertising it was pretty obvious.

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The needs of the time changed.The author of Mark portrays an imminent overthrow of the bad forces by God. Jesus is preparing people for that day that is upon them and the new kingdom on Earth. The people needed to join the forces of good. IOW, repent.By the time John is written, the imminent issue is gone. The author of John presents Jesus as equal with God and Jesus teaches that the kingdom is above with God, not here on Earth.

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So was the evolution of the post resurrection story and the Great Commission driven by marketing pressure?

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I would say yes. It changed to fit the needs of the religion. When the kingdom didn't manifest itself on earth, they had to adjust accordingly to keep the people interested. They had a lot of other religions to compete with for followers.The religion evolved and continues to evolve.

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To tie it back to the opening post. Look at the Micah quote: what does the Lord require of you?. He doesn’t go on to say that that you have to believe a certain theology. The great commission is about building a church, guided by His Holy Spirit, to carry on the work of Jesus, by taking His message of hope, justice, peace, mercy, forgiveness and above all love to the world.

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It doesn't matter what Micah wrote.This thread is about the "Great Commission" described by the various gospel writers and how it changed over time.Which Gospel speaks of building a church to carry on the work of Jesus?
Which Gospel depicts Jesus' work as spreading a message of hope, justice, peace, mercy, forgiveness and love, to people other than the Jews?There is no Great Commission in Mark.In Matthew we have the well known "go and teach all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you."It is interesting though that in the Book of Acts the author doesn't portray the disciples as baptizing that way. (Acts 2:38, 10:48) Of course baptism wasn't part of Luke's Great Commission, just repentance and remission of sins.When we conflate the gospels, we then create a fifth gospel. They weren't written to be sewn together.Matthews version seems to be the tradition the early church fathers quoted, although a little shorter. They left off the part about obeying commands.It changes as the needs of the religion changes.