Many of you will know that I often invoke cognitive dissonance in these debates and many may feel that this is over-stating the issue. In actuality, imhysao(1), it is very likely I am way understating the issue.
First, I need to update what I usually post on this issue from wikipedia, as it has been modified since 2010:
Lowering the importance of conflicting information is usually done in several ways: attacking the messenger (ad hominem), denial, calling the evidence lies or part of a conspiracy theory, for instance.
Adding consonant elements would involve looking for information that supports the original belief, regardless of the value of the source (this explains the creationist use of creationist websites rather than for instance), while ignoring any additional dissonant information. This involves Confirmation Bias(2).
Changing one of the dissonant factors would involve correcting dissonant information that is false or changing the original belief to accept the contradictory information. This is similar to the process in science of changing an hypothesis that is contradicted by new empirical evidence (from testing etc) so that the hypothesis explains the new evidence as well as the original evidence: the dissonance is removed and the hypothesis can undergo further testing.
The problem with changing beliefs is that usually they can be core beliefs with a lot of emotional attachement, which results in anger that it is challenged and can lead to the irrational or destructive behavior noted above. This also often involves beliefs learned at an early age, which then involves the irrational primacy effect (see confirmation bias, early information).
This just covers the basics and an individuals initial response/s to contradictory information.
Note that cognitive dissonance is not necessarily a bad thing - it can be used in schools to spur students to find resolutions of the dissonant information by further study and it is actively sought in science with testing hypothesis - especially in situations where people are willing to change beliefs and opinions when presented with new information.
What I want to discuss here goes deeper into this issue for people as parts of groups with similar thoughts/beliefs/opinions, ones where the belief\opinion is entrenched and deeply held:
Instead of discarding their belief, it apparently became stronger due to the group choosing a modified belief that allowed\explained the conflicting information. We've seen similar modification of belief in the creation\evolution debate, where we now have micro-evolution accepted (variation and adaptation), but macro-evolution is still rejected\denied, and the new emphasis on "information" without any real attempt to quantify and evaluate it.
Proselytizing is, of course, a way of adding consonant elements, by adding people to the group holding the belief (which implies that anyone proselytizing may be experiencing cognitive dissonance ... ). The larger the group the less it seems that the belief is in conflict and more likely it appears that the contrary evidence is wrong to those in the group (it is less important, false or it is a conspiracy etc).
Fundamentalist Evangelical Christians that believe in a young earth form such a cult/ural group of self-supporting, confirmation biased, entrenched, believers, and they are the main source of misinformation confronted on this forum. This also affects American politics detrimentally.
Politics is another area where you have emotionally held basic culturally entrenched beliefs\opinions that are in conflict (liberal vs conservative) where there is little objective empirical evidence that clearly supports one view over another.
Cognitive dissonance is visible causing conflicts around the world: when we include other fundamentalist groups and political groups this can be seen to be a primary source of conflict around the world. This is serious, and we need to learn how to deal with this problem, to wean people from irrational (illogical) and delusional (contradicted) culturally entrenched beliefs and stop destructive behavior (suicide bombing?).
Confronting them head-on (as we tend to do in these debates) does not seem to work, especially on the culturally entrenched, deeply held beliefs, in fact it appears to make it worse (foreveryoung comes to mind as a recent example). Compassion is needed, but also a more nuanced approach, questioning rather than challenging.
For me, science is a way of questioning the universe to ascertain what beliefs\opinions\concepts\hypothesis are more likely to be true, with the assumption that beliefs supported by evidence are more likely to be closer to reality than ones that are not supported, and that beliefs\opinions\concepts\hypothesis that are not contradicted by evidence are more likely to be closer to reality than ones that are contradicted.
An open-minded yet skeptical approach is necessary, imho, to develop a personal world view that explains all the evidence with minimal cognitive dissonance and minimal reliance on confirmation bias.
Enjoy
(1) In my humble yet sometimes arrogant opinion ...
(2) Note this is now updated from previous postings with a 2009 reference: