Based on this information, it's easy to conclude that the science I do is pretty much useless, because my efforts to communicate it with the end users does not result in internalization or improvement of the ways things operate.
Oh, Blue Jay, don't feel so down. We, here, still love you.
These studies only apply to people, albeit a lot of them a lot of the time, with deeply held beliefs on a specific subject where the facts conflict with those beliefs cascading an emotion-laden cognitive dissonance. The unfortunate part of this process is that when it happens a lot of people have the tendency to double down on their deeply held belief rather than reflect on what those facts mean.
It's not like everyone does it in all instances.
Your facts can change minds, Blue Jay. Maybe not for all people at all times, but, hopefully, for enough people a good number of times. Your science is not useless. There are people you can still inform for the better and there are coming generations that need your data.
So, back to the lab with a spring in your step and a song in your heart. Maybe "In-A-Gadda-Da-Vida".
Edited by AZPaul3, : No reason given.