Are learned and innate the only types of behaviors?

Not necessarily. I'd say a fair number of journalists writing for mainstream [read: dumbed down] media know exactly what they are reporting. Hence why spice a lot of it up because if they reported as it was explained, it wouldn't sell. For example, the soft issues dinosaur finds. If that was reported truthfully, most people would be bored. Instead they spiced it up and we got essentially lies.