You should be careful with this. There have been cases of dogs addicted to the television and actually attacked their owners when the owners turned off the tv.
That aside, whoever the hell that came up with this scheme is either very smart or very evil.
Owing to the deficiency of the English language, I have occasionally used the academic jargon generator to produce phrases that even I don't fully understand. The jargons are not meant to offend anyone or to insult anyone's intelligence!