I think it will be polarizing. People who are strong in their willfull ignorance will remain as such and will be strengthened by it. The fence sitters who see it will fall on either side. Those of us who have always imagined that the creationist movement was actually one big financial scam know now for sure that it is the case.
Ham and co are preying upon ignorance. It is the oldest scam in the book. The one fact you can always count on is that suckers will always exist.
Of course, biblical creationists are committed to belief in God's written Word, the Bible, which forbids bearing false witness; --AIG (lest they forget)