... I used to meet friends at a local bakery for coffee and something sweet and discovered that there are people who love muffins, heavy muffins with raisins and nuts or cranberries or some such, and I really not only wouldn't choose them but almost dislike them -- too dry and crumbly for me.
I never understood those TV commercials for cake mixes that were "light and moist". My mother (German background) made cakes that would soak up a whole quart of milk.
(There's a running joke among my cousins that if you have flour and lard you can cook German food.)