Even as an American who balks at the idea that non-American sports actually matter . . . hehe, I will agree with argument. They should have at least had cricket as an exhibition this year, and I would actually have enjoyed learning the game of cricket through the Olympics this year. That game has always intrigued me, especially as a baseball (i.e rounders) fan for my whole life. But if it is any consolation, you do have tennis, rugby, and football as very well recognized British sports in the Olympics.
I actually wish they'd take football out of the Olympics. You shouldn't have sports in there that are more important than the Olympics themselves - it risks overshadowing everything else. I couldn't watch the archery today (which I bet on) because local TV was only streaming repeats of yesterday's football games.
And it clashes with real football. Several European leagues are getting started now, and the qualifiers for European football have begun. Players should be training with their clubs, not prancing about in the Olympics.
Things I've discovered today - Koreans kick ass at archery. Not only did they finish top of the men's and women's team event in the qualifying round; they got first and second in the women's singles and first, second and third in the mens. Oh, and Im Dong Yung set a new world record. Quite a start.