Buz writes:
Why, Dr Adequate, have most door to door sales companies advocated dealing with the woman of the house?
Rrhain writes:
Assuming you're not referring to a product that is targeted at women, it is because the woman of the house is the one who makes the buying decisions for the family. While men may earn more than women, women are the ones who determine how it gets spent. She is the one who usually has to buy the food, furnish the house, clothe the family, etc. She's the one who handles the finances and will make the decision as to what needs to be bought and when.
Rrhain is absolutely correct. I use to do door to door sales for top of the line siding eons ago. We were taught, have the husband and wife present when making the sale, but sell to the woman.
More often than not, if she wants it....they'll buy it.
If he wants it and she does not...more often than not, there will not be a sale.
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