petrophysiics1 writes:
Ok, so Starbucks doesn't think it can charge 2.30 without losing business and more importantly without making less money.
Charge more sell less, charge less sell more. Somewhere there is a price which brings in the maximum amount of money. I am quite confident that Starbucks has looked at that and came up with a price arround 2.10.
Now if you increase Starbucks cost of doing business they will make less money, less return on investment. If they can raise the price and do the same volumne they will do that. That is highly unlikely as if that were so the price would be higher right now.
You've forgotten competition. Starbucks has Costa Coffee next door to it. Costa is a UK company paying UK taxes. Let's assume that both Starbucks and Costa charge 2.10 for a coffee and that Starbuck's cost of doing business is only lower that Costa because they don't pay as much tax.
If they both now pay the same tax, Starbucks will not increase it's price unless it believes Costa will follow - but Costa has no reason to follow because it's profitable at the old price and senses blood......and so on.
But if prices rise, I don't give a hoot anyway - I'd rather they paid their fair share than have bad coffee 20p cheaper.
ABE
And in breaking news, Starbucks goes a little bit soppy.
Coffee chain Starbucks has agreed to pay more UK corporation tax, after a public outcry over how little it pays.
Kris Engskov, managing director of Starbucks UK, announced that the company would pay "a significant amount of tax during 2013 and 2014 regardless of whether the company is profitable during these years".
The extra tax could amount to 20m over the next two years, he said.
"We know we are not perfect", the boss of the coffee chain added.
The company admitted that the degree of anger and emotion surrounding the tax issue had "taken us a bit by surprise" and that the move was an attempt to rebuild trust with its customers.
"Since we started doing business here, we have always organised our tax affairs according to the letter of the law," said Mr Engskov.
But he maintained that the company had found it difficult to make profits in the UK, which has "the most competitive espresso market in the world", despite "two million customers visiting us each week in hundreds of stores across the UK".
Companies pay corporation tax on any profit they make in the UK, not their revenue or takings. Hence allegations that multinationals move money to other countries to reduce how much tax they pay in the UK.
The extra tax payments will be funded by not claiming "tax deductions for royalties or payments related to our intercompany charges", Mr Engskov said.
Starbucks has 760 outlets across the UK and says it contributes "300m to the UK economy" each year.
Edited by Tangle, : News update
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