I agree things will be expensive if we can do anything about it , but don't.
However, I think people are short sighted, and greedy. It won't be unless there is immediate economic reasons to do it that people will. It has to be good for their short term economic issues, because they won't believe the long term issues (propaganda by the oil companies).
Now, I think a con job is being done. I just disagree on who is doing the con job.
Now, if this takes off, they can make ethanol, or there are companies that use sugar to convert it directly to gasoline. Depending on the success of that, we can get source of carbon neutral gasoline that does not depend on fossil fuels.
Then, there is the advances in Fuel Cells.. ... Redox power has found a way to make fuel cells operate at a much lower temperature, which lets them make them using steel casing, instead of more exotic and expensive alloys (potentially.. they are bringing products online this year).
There is also the potential for the graphene super capacitors to make battery storage much more effective and cheaper.. and also the quest to make cheap hydrogen production.
There are a lot of exciting technologies that are showing up.. and one or the other is likely to succeed (much to the oil companies dismay).
Right now, it is looking to see which of these technologies can make it in the market place. They all have their advantages, and all have their pit falls. But, with oil only getting harder to extract from the gorund and more expensive, one of these technologies will succeed.