Again, there is nothing rational about being driven by emotions and hunger if they, in fact, are bad for you.
Rational or not we are all driven by emotions, hunger, etc. Look at your ape evolution. The "rational" part comes in when trying to control what is irrevocably already there ... the animal. The "rational" part comes in channeling and enjoying the animal, good and bad.
Some of whom you keep out in the yard, while others you let into the house.
Choose your addictions wisely.
We got some smart apes around here.
Nice image, too. Very good, Phat.
Eschew obfuscation. Habituate elucidation.