Let's say that these ten are some of the most selfless, moral, charitable people on earth
If somehow I made it past Gods firewall and was presented with this choice I would choose Hell if it meant that 10 others would gain access to Heaven. I find this to be a simple choice really; if there really is such a thing as Hell then God really is as petty as most portray Him to be.
I also have to think about how I would feel lounging in Heaving
knowing that God damned the "most selfless, moral, charitable people" for eternal torture. Who is the ultimate evil in this story?