if a person in their hearts would give their eternal life for 10 others who would gain theirs, would find favor with God, and not go to hell.unless you are worshiping these 10 with greater love than your love for God. then you could go to hell.
but as much as the 10 people don't care about God, God would judge them no matter how much you love them. because God is the judge and not man.
if you love the 10 who are hell bound, you will love them, and hope that they, seeing your love for them, might come to awareness of their own hate and despising God, because by love do you learn to love, and those hated, and having hate, hate more.
it is right not to glorify yourselves, because those who will go to the wedding at the end and say : "lord, i am here for my glory" will find themselves in the wrong clothes. and may be cast into hell for it. because in Gods house, honour belongs to God. and your heart is either his temple, or it is not. and only God knows it.
thats my take.
Edited by tesla, : No reason given.
keep your mind from this way of enquiry, for never will you show that not-being is
~parmenides