I live 5 km away from the epicentre, and it was pretty damn loud and scary. I was on the internet in bed and suddenly the quake started but I didn't realise it was a quake at the time. It got louder and louder, and stuff started falling my desk. At one point I thought it was a missile or fighter jet coming. Pretty scary.
I talked to a few people the next day and everyone told me how at first they thought it was this or that. Lots of people's gut reactions were that it was ghosts or aliens or something like that. Kind of shows how humans think when they're in a primal state of shock.