Hi, Percy.
This is one of the most depressing things I've learned recently in science. A little over a year ago, I read an article (which I can't remember off the top of my head right now) that found basically the same thing, only it was more specific to the areas of conservation and pest management, which matter a lot to me.
The basic moral of the story was that teaching facts to people only confused them, and made them more likely to just ignore the science and care less about conservation and the environment.
Based on this information, it's easy to conclude that the science I do is pretty much useless, because my efforts to communicate it with the end users does not result in internalization or improvement of the ways things operate.
-Blue Jay, Ph.D.*
*Yeah, it's real
Darwin loves you.