And on NPR, where I first heard it. Also saw it later on a bumper sticker.
You cannot expect him to use it once and only once. For example, there's the Robin Williams joke suggesting to women that when they get breast implants they should think of their men and have squeekers installed; men are so easily amused. I first saw him use it at the end of
Man of the Year and again in a recent comedy show. Can't expect him to use it only once and then never again.