You joke, but that's a good chunk of the response. Except it's... ironically... more all-inclusive than that. To the effect of, "If there's no Hell, what's the point of this whole religion?"
Universalism has been preaching universal salvation -- "there's no Hell" -- since the 1790's. In 1961, it merged with Unitarianism to form Unitarian-Universalism (UU).
A UU anecdote tells of a Baptist Sunday School student interviewing ministers from different denominations about their beliefs. She was shocked with the UU minister told her that we don't believe in Hell. "Then why be good?", she asked. "Because it
is the better way."
Such a pity that there are people who refuse to be good unless they are threatened with the most dire punishment possible.