This is one of the big differences between Judaism and Christianity.
In Judaism, angels (literally "messangers") do not have free will, and the concept that 'Satan' fell is not in Judaism. (Of course, the "Fall" and original sin is not in Judaism either).
However, let's go and look at your statement.
If being in God's presense is so convincing, even for an irrational being, why would Satan, and a full 1/3 of the angels rebel? What is wrong with Heaven they decieded to leave it?