Much as I've mocked Percy's Ludditism in the past, I do agree with these complaints to an extent. One thing I hate about modern technology firms is the desire to bring everything together under one system (and then be incapable of successfully delivering the services involved).
I just bought a new e-reader, and chose the cheapest on the local market. This isn't just because I'm tight, but because it was actually the one I liked the most. Partly this was because I did not want a touchscreen, but also because I chose a device from a Ukrainian company (Pocketbook) that only makes e-readers. That's their business, and that is their only business. They produce devices onto which I can upload pdfs, epubs and similar files and display them on an e-ink background. They are not trying to sell me proprietary formats or connect my e-reading experience to my internet browsing or social media use, and I couldn't be happier with the device (it replaces one I broke from the same brand).
By contrast, consider Skype. I appear to be no longer able to login to Skype on any device except one tablet where I happen to be still logged in. This is because I've forgotten my password (as I regularly do for every password I have). When I inform Skype of this, however, it redirects me to a site from which I can reset my 'Microsoft' password - because now all is one and all my accounts are linked. Except they aren't. All I've succeeded in doing is resetting the password to my hotmail (sorry - 'Outlook.com') account, which is not linked to Skype since both date from the days before either was owned by Microsoft. If there's a way back in to my Skype, I can't find it.
I don't want one account for everything. I don't want one company to own everything. I want a bunch of different devices and programmes produced by companies specialising in doing one thing well - like Pocketbook with their e-readers.