it could be though the funny names for some of the places do not make that much sense, a liquor store named Morehammered by a christian day care is well not that good of a joke?
If Richard Dawkins tried to open a sex shop next to a prominent Baptist church in Atlanta, GA do you think christians would just laugh it off as Dawkins trying to promote religious tolerance?
Just look at the christian film coming out in the near future. They demonize a fictional atheist for making people take down religious signage at City Hall.
actually making fun of people is funny; I guess you find roasts crude, rude, offensive and devoid of humor as well?
Personally, I believe all humor should contain a large dose of self-deprecation. A good roast allows insults to flow both ways. I really don't see that here.