At first, I thought is might be some sort of psychology test.
Later, I also thought it might be some sort of exploration of the "false dichotomy'.
Even though the wording of the survey was indeed often (always?) badly stated, in presenting a false dichotomy, I chose to interpret it as a true dichotomy.
The color example - Yellow is a prettier color - agree or disagree. An agreement is straight forward, but a disagreement would be ambiguous. A disagreement could mean that either red is thought to be the prettier, or that neither was prettier. Such was probably the case for all four examples.
Now my reasoning for my choices, again being that I chose to interpret that one must make a choice between the two offerings, and not choose "no difference".
Yellow vs. Red - I chose yellow as being a passive color, as opposed to red being an aggressive color.
Hotel vs. Alabama - Both are fine pieces of music, but I chose Hotel. Again, part of it was a passive/aggressive consideration, not that I don't also pursue highly aggressive music. But more so, Hotel more reflected the dark, pessimistic viewpoint I tend to have towards life and the general state of existence.
Chicken vs. Steak - Chose steak. Here economic considerations come into play. While I may indeed find both to be equally tasty, the steak, being more expensive, has an added attraction as being more of a special treat.
Anti-abortion vs. Pro-choice - Chose pro-choice. As has been pointed out in the debates specific to that topic, it is at least somewhat of a false dichotomy. Even pro-choice people, including myself, do not find abortion to be a preferred mode of birth control. One can indeed be both pro-choice and anti-abortion.
Moose