I think you may be misinterpreting the word usage as moving the goal posts. As I said, the word 'species' to me, a non-scientist, could have a different, less limited meaning than to a scientist using the word every day.
I see color change, hair development or loss, change in a mating call, etc. as adapting to the surroundings as opposed to actual changes in the creature. What scientific term that would be, I'm not sure.