Yes. They market surety. Absolute answers. Simple ones. Whether it is Creationism or Salvation, they offer a sure reply, and one that the audience wants to hear.
Although not so important as the comforting security they provide I think another thing people get from these preachers is a feeling of being
special (no pun intended
).
Humans were specially created by God and are different to every other creature on Earth.
Christians - well Americans - well people who send me money - are the new Chosen People of God and are
really special.
Oops! Wrong Planet