This basically reduces faith to the status of conditioned behavior. Say all you want about amoral, materialistic atheists, but at least admit that your aims are as materialistic as they get. You want eternal life, you want freedom from punishment, you want the perks of the sweet afterlife that your religion promises you. Otherwise you wouldn't believe, because there wouldn't be anything in it for you.
Just as a counter-point; my Dad was a Christian, but did not believe in heaven or any kind of afterlife.