Someone who feels that the "unwashed masses" need to be told what to think probably has a mind set that is so different from mine that I doubt that there is going to be much we can agree on in this issue.
I don't believe that the "masses" need to be told what to believe, what to think, and what to feel; history, I think, shows quite well that this type of Leninist vanguardism will ultimately fail. Once you have an elite that decides that it knows best what the ultimate good of the masses, whether it is the Russian Bolsheviks or the American Business class, you have set the foundation of an elite that will ultimately use their position to further their own narrow class interests.
The only people who can know what is good for the people are the people themselves. Not the Bolsheviks, not the Dept. of State, and, sadly, not you, either.
It is an interesting coincidence, though; I have been reading a comic book series recently that has gotten me into thinking about this very thing.
"These monkeys are at once the ugliest and the most beautiful creatures on the planet./ And the monkeys don't want to be monkeys; they want to be something else./ But they're not."
--
Ernie Cline